Lead generation for service-based businesses

More leads.
Better follow-up.
More customers.

We’re a lead generation agency for service-based businesses. We bring in leads with Meta ads, nurture them in GoHighLevel, and give your team a clear path to close.

Let’s build your growth plan See how it works

Meta Ads → GoHighLevel → Close. One connected funnel.

One connected
growth systemMeta advertisingConversion funnelsGoHighLevel CRMAutomated follow-up

01 / The connected approach

Clicks are just the beginning.
Build what comes next.

A great ad needs somewhere great to land. And every new lead needs a clear path forward. We bring those pieces together.

01 / ATTRACT

Make the right
first impression.

Offer strategy, compelling creative, and Meta campaigns built around your business, your audience, and the action you want them to take.

Meta adsAd creativeOffer strategy
02 / CONVERT

Give interest
a place to go.

Focused landing pages and funnels that carry the promise of your ad through to a simple inquiry or booking experience.

Landing pagesLead captureBooking flow
03 / CONNECT

Follow up.
Move forward.

GoHighLevel pipelines and automations that organize conversations, support timely follow-up, and help your team see the next step.

CRM setupAutomationsReporting

The tools behind your full funnel

MetaInstagramHighLevel

Platforms we use to connect your ads, funnel, and follow-up.

02 / The full funnel

The click is just
the beginning.

Meta ads bring the attention. Your funnel captures the opportunity. GoHighLevel keeps the conversation moving—right through to the sale.

Meta + Instagram ads→Landing page + form→GoHighLevel CRM→Booked call + sale
New lead 01
Capture & assignForm submission creates a contact and opportunity. Notify the right person.
In conversation 02
Follow up promptlyConsent-based SMS and email sequences, plus a clear handoff to your team.
Appointment booked 03
Make showing up easierCalendar booking, reminders, and follow-up for missed appointments.
Won / nurture 04
Close the loopTrack sales, keep longer-term prospects warm, and feed learnings back into ads.
ONE CONNECTED CUSTOMER JOURNEY.Illustrative workflow · tailored to your business

Automations with a purpose.

Lead routing, welcome messages, booking reminders, and follow-up workflows designed around your sales process.

A2P setup, handled with you.

We guide sender brand and campaign registration, consent language, and messaging setup. Carrier review determines approval.

A pipeline your team can use.

Clear stages, ownership, and next actions—from new inquiry to qualified opportunity, booked appointment, and closed sale.

03 / The work, in numbers

Real campaigns.
Results you can see.

A closer look at selected ads from our published campaign portfolio. The offer, the creative, and the follow-through all matter.

Historical examples from screenshots published on our website. Figures describe individual ads, not full campaign totals. Reporting dates are not visible in the screenshots. Leads are form submissions, not confirmed customers; results vary by offer, market, budget, and follow-up.

Creative that earns the next click

Different businesses.
Distinctly good creative.

Video, static ads, and fresh visual angles. We build variations around your offer, then test what gets your audience to take the next step.

9 creative examples
Video, photo-led offers, illustration, and more.

Real estate / Video ad

Storm Real Estate

A seller-focused video built around a clear hook, human presence, and a next step.

Go Cozy Carpet — Emergency-service concept
Emergency-service concept

Go Cozy Carpet

A service-in-action layout with a clear urgency-led message.

Soil and Soul palm nutrition therapy concept, showing a paper-cut palm tree and the headline Give your palms a second life
Palm care / Static concept

Soil & Soul

A paper-cut visual that brings the palm health story to life.

Texas Roof Advisor — Marker-style concept
Marker-style concept

Texas Roof Advisor

A hand-drawn approach makes a practical roofing offer feel easy to understand.

Go Cozy Carpet — Problem-hook concept
Problem-hook concept

Go Cozy Carpet

A pet-owner hook designed to make the problem instantly recognizable.

Soil & Soul — Comic-book concept
Comic-book concept

Soil & Soul

A two-panel story gives palm nutrition a distinctive visual voice.

Texas Roof Advisor senior roof pricing guide static ad
Home services / Static ad

Texas Roof Advisor

An offer-led graphic that makes the roof pricing guide the focus.

Go Cozy Carpet — Offer-led concept
Offer-led concept

Go Cozy Carpet

A bold first-cleaning offer paired with a simple next step.

Go Cozy Carpet — Before-and-after concept
Before-and-after concept

Go Cozy Carpet

A split-screen visual treatment built around the transformation story.

Selected creative work and concepts, including illustrative treatments. These examples showcase design styles and are not tied to the performance figures above. Pause to explore; tap a static to view it larger.

04 / In their own words

Good partnerships.
Better stories.

Meet the people behind the businesses. Hear their experiences with The Goods, in their own words.

Explore client stories · swipe or use the arrows

Motion pauses while you hover, use the controls, or play a video.

05 / A process you’re part of

From “let’s try ads”
to a plan for what’s next.

You’ll see the thinking, review the creative, and know what we’re learning. Here’s how we take a campaign from discovery to ongoing improvement.

A shared plan before a single ad

Good campaigns start
on the same page.

Research becomes a Google Doc. Your feedback shapes the offers. Approved offers become creative tests. Results shape the next round.

Discovery + Fireflies→Google Doc→Creative→Testing
YOUR CAMPAIGN PLAYBOOKShared strategy document · illustrative
01Audience + competitor insightsResearch
02Offers + messaging anglesReview
03Creative concepts + copyApprove
04Testing plan + next stepsLaunch

“Let’s test these angles and see what the market tells us.”

01Discovery + direction

Start with the right questions.

We get clear on your business, offer, audience, service area, budget, and sales process. With your permission, Fireflies captures the discovery call so insights and agreed next steps carry into the campaign brief.

Business goals · audience · next steps
02Research + Google Doc

Build the plan together.

We research competitors and map out offers and messaging angles in a shared Google Doc. You review the direction and approve the offers we’ll test.

Competitor research · offers · approval
03Creative production

Turn the strategy into something people notice.

Share your photos and footage in Google Drive. We develop copy, static graphics, and video variations around the approved angles, then bring them back for review.

Shared assets · ad variations · feedback
04Launch + testing

Let the market teach us.

We connect the lead form or funnel, CRM, and follow-up, then launch. Testing compares offers, hooks, and creative formats within your budget to find useful signals.

Account setup · lead flow · creative testing
05Optimization

Follow the signal. Improve the system.

We review spend, cost per lead, and your feedback on lead quality. Those insights guide new creative, offer adjustments, and changes to the follow-up experience.

Lead quality · creative refreshes · iteration
06Reporting + next moves

Know what happened. Know what’s next.

Weekly reports cover spend, cost per lead, work completed, and next steps. Slack keeps questions, approvals, and lead feedback moving between reviews.

Weekly reporting · Slack · next actions
Launch is the beginning of the learning.

Test → review → refine → report → test again. Your lead feedback helps us improve the next iteration.

Built for your next chapter

You’re good at what you do.
Let’s help more people find you.

We work with service businesses that want a more connected approach to attracting and following up with potential customers.

  • You have a clear service and an audience to reach.
  • You have the capacity to welcome new customers.
  • You’re ready to follow up and build relationships.
  • You want a partner across ads, funnels, and systems.

06 / A few good questions

Let’s clear
things up.

What does The Goods Studio actually do?

We connect Meta advertising, creative, landing pages, and GoHighLevel CRM workflows. The scope depends on what your business needs and what is already working.

Can you work with my existing website or CRM?

We start by reviewing your current setup. Then we identify what to keep, what to connect, and what needs to change before we agree on the project.

How quickly can we get started?

Timing depends on the scope, access, creative assets, and approvals. We’ll agree on a realistic launch schedule after reviewing your business and the work involved.

How much does it cost?

We scope the work around your goals and setup. Contact us for a proposal that makes the services, deliverables, and advertising budget clear.

Do you guarantee a certain number of leads or sales?

No. Results depend on your offer, market, budget, and sales follow-up. We focus on a sound setup, meaningful reporting, and ongoing improvements.

Good things start with a conversation.

Let’s connect the dots
for your business.

Tell us where you are, where you want to go, and what’s getting in the way.

Start the conversation