Show up where your customers scroll.
We find your angle and make Facebook & Instagram ads that give the right people a reason to stop.
Lead generation for service-based businesses
More leads.
Better follow-up.
More customers.
We run your Facebook & Instagram ads, follow up with leads in GoHighLevel, and work with you in Slack to turn more conversations into customers.
Meta Ads → GoHighLevel → Close. One connected funnel.
THE GOODS / CONNECTED GROWTHIN MOTION
FacebookInstagramTHE GOODSStrategy + creative + lead capture
New lead → Follow-up → Appointment
You + our teamFeedback that fuels the next round.
YOUR NEXT CUSTOMER STARTS HEREIllustrative workflow
One connected
growth system Meta advertising Conversion funnels GoHighLevel CRM Automated follow-up
growth system Meta advertising Conversion funnels GoHighLevel CRM Automated follow-up
THE SHORT VERSION
From first scroll.
To your next customer.
One connected system. A team that keeps it moving.
Get noticed. Start a conversation. Follow up. Learn. Repeat.
Turn that click into a conversation.
A focused landing page or Meta form captures their details and qualifies the opportunity.
NamePhone or emailNew inquiry received ✓
Follow up while the interest is fresh.
GoHighLevel organizes every lead. Automated texts and emails support your team’s calls, bookings, and follow-up.
New leadFollow-upBooked
Your feedback makes the next round better.
Slack connects you with our team. Tell us what’s turning into real business, and we use it to improve your ads.
EXAMPLE CONVERSATION
You “This offer is bringing in the right people.”
The Goods “Let’s build the next creative around it.”
Test. Learn. Improve. Repeat.
01 / The connected approach
Clicks are just the beginning.
Build what comes next.
A great ad needs somewhere great to land. And every new lead needs a clear path forward. We bring those pieces together.
01 / ATTRACT
↗
Make the right
first impression.
Offer strategy, compelling creative, and Meta campaigns built around your business, your audience, and the action you want them to take.
02 / CONVERT
◎
Give interest
a place to go.
Focused landing pages and funnels that carry the promise of your ad through to a simple inquiry or booking experience.
03 / CONNECT
↻
Follow up.
Move forward.
GoHighLevel pipelines and automations that organize conversations, support timely follow-up, and help your team see the next step.
The tools behind your full funnel
FacebookInstagramSlackYou don’t need to learn all these tools. We connect them for you.
02 / The full funnel
The click is just
the beginning.
Meta ads bring the attention. Your funnel captures the opportunity. GoHighLevel keeps the conversation moving—right through to the sale.
Meta + Instagram ads
→
Landing page + form
→
GoHighLevel CRM
→
Booked call + sale
New lead 01
Capture & assign
Form submission creates a contact and opportunity. Notify the right person.
In conversation 02
Follow up promptly
Consent-based SMS and email sequences, plus a clear handoff to your team.
Appointment booked 03
Make showing up easier
Calendar booking, reminders, and follow-up for missed appointments.
Won / nurture 04
Close the loop
Track sales, keep longer-term prospects warm, and feed learnings back into ads.
ONE CONNECTED CUSTOMER JOURNEY.
Illustrative workflow · tailored to your business
Automations with a purpose.
Lead routing, welcome messages, booking reminders, and follow-up workflows designed around your sales process.
A2P setup, handled with you.
We guide sender brand and campaign registration, consent language, and messaging setup. Carrier review determines approval.
A pipeline your team can use.
Clear stages, ownership, and next actions—from new inquiry to qualified opportunity, booked appointment, and closed sale.
03 / The work, in numbers
Real campaigns.
Results you can see.
A closer look at selected ads from our published campaign portfolio. The offer, the creative, and the follow-through all matter.
Offer-led creative
An offer that gets a response.
273
form leads
$6.22
cost per lead
$1,698.97 ad spend · selected ad
View the campaign screenshot
Video creative
Put video to work.
148
form leads
$8.93
cost per lead
$1,321.45 ad spend · selected ad
View the campaign screenshot
Free-trial creative
Make the first step simple.
174
form leads
$20.55
cost per lead
$3,576.30 ad spend · selected ad
View the campaign screenshot
Historical examples from screenshots published on our website. Figures describe individual ads, not full campaign totals. Reporting dates are not visible in the screenshots. Leads are form submissions, not confirmed customers; results vary by offer, market, budget, and follow-up.
Creative that earns the next click
Creative that
keeps things moving.
Video, static ads, and fresh visual angles. We build variations around your offer, then test what gets your audience to take the next step.
9 creative examples
Video, photo-led offers, illustration, and more.
Storm Real Estate
A seller-focused video built around a clear hook, human presence, and a next step.
Go Cozy Carpet
A service-in-action layout with a clear urgency-led message.
Soil & Soul
A paper-cut visual that brings the palm health story to life.
Texas Roof Advisor
A hand-drawn approach makes a practical roofing offer feel easy to understand.
Go Cozy Carpet
A pet-owner hook designed to make the problem instantly recognizable.
Soil & Soul
A two-panel story gives palm nutrition a distinctive visual voice.
Texas Roof Advisor
An offer-led graphic that makes the roof pricing guide the focus.
Go Cozy Carpet
A bold first-cleaning offer paired with a simple next step.
Go Cozy Carpet
A split-screen visual treatment built around the transformation story.
Selected creative work and concepts, including illustrative treatments. These examples showcase design styles and are not tied to the performance figures above. Tap a creative to explore it.
04 / In their own words
Real people.
Good partnerships.
Meet the people behind the businesses. Hear their experiences with The Goods, in their own words.
Showtime Pools
Alex’s Landscape Services LLCThe Goods communitySTORY 03 / 08
The Goods communitySTORY 04 / 08
The Goods communitySTORY 05 / 08
San Diego Tax & Financial Associates
LeaseProThe Goods communitySTORY 08 / 08
05 / A process you’re part of
From “let’s try ads”
to a plan for what’s next.
You’ll see the thinking, review the creative, and know what we’re learning. Here’s how we take a campaign from discovery to ongoing improvement.
A shared plan before a single ad
Good campaigns start
on the same page.
Research becomes a Google Doc. Your feedback shapes the offers. Approved offers become creative tests. Results shape the next round.
Discovery + Fireflies
→
Google Doc
→
Creative
→
Testing
YOUR CAMPAIGN PLAYBOOKShared strategy document · illustrative
01Audience + competitor insightsResearch
02Offers + messaging anglesReview
03Creative concepts + copyApprove
04Testing plan + next stepsLaunch
“Let’s test these angles and see what the market tells us.”
01Discovery + direction
Start with the right questions.
We get clear on your business, offer, audience, service area, budget, and sales process. With your permission, Fireflies captures the discovery call so insights and agreed next steps carry into the campaign brief.
Business goals · audience · next steps
02Research + Google Doc
Build the plan together.
We research competitors and map out offers and messaging angles in a shared Google Doc. You review the direction and approve the offers we’ll test.
Competitor research · offers · approval
03Creative production
Turn the strategy into something people notice.
Share your photos and footage in Google Drive. We develop copy, static graphics, and video variations around the approved angles, then bring them back for review.
Shared assets · ad variations · feedback
04Launch + testing
Let the market teach us.
We connect the lead form or funnel, CRM, and follow-up, then launch. Testing compares offers, hooks, and creative formats within your budget to find useful signals.
Account setup · lead flow · creative testing
05Optimization
Follow the signal. Improve the system.
We review spend, cost per lead, and your feedback on lead quality. Those insights guide new creative, offer adjustments, and changes to the follow-up experience.
Lead quality · creative refreshes · iteration
06Reporting + next moves
Know what happened. Know what’s next.
Your dashboard brings progress, deliverables, results, and next actions into one place. Regular reviews combine campaign data with your feedback on lead quality, closed sales, and margins to find bottlenecks and guide optimization.
Dashboard · consistent feedback · ongoing optimization
Launch is the beginning of the learning.
Test → get feedback → find bottlenecks → optimize → review again. We keep improving the whole path from the first ad to a profitable customer.
Built for your next chapter
You’re good at what you do.
Let’s help more people find you.
We work with service businesses that want a more connected approach to attracting and following up with potential customers.
- You have a clear service and an audience to reach.
- You have the capacity to welcome new customers.
- You’re ready to follow up and build relationships.
- You want a partner across ads, funnels, and systems.
BUILT TO KEEP GETTING BETTER
Launch is day one.
The good work keeps going.
Consistent feedback. Continuous optimization. One clear dashboard to see what’s moving, what’s stuck, and what we’re doing next.
Tell us what happens after the lead.
Lead quality, conversations, appointments, closed sales. Your feedback in Slack connects the ad numbers to real business.
Find the friction. Make the next move.
We review offers, creative, targeting, and follow-up to find bottlenecks and decide what to test, refine, or stop.
Keep the focus on profitable growth.
Combine campaign costs with your sales and margin data to understand customer acquisition cost and whether the work is paying off.
Your growth dashboardA clear view of where things stand.
This week · ExampleCampaign statusTestingLearning from active creative
Next milestoneReview resultsCampaign data + your feedback
Your next actionShare lead qualityTell us which leads became customers
Campaign journey
- Strategy & offers Approved
- Creative & setup Complete
- Launch & testing In progress
- Review & improve Up next
NEXT CONVERSATION Your feedback + our next steps
Which leads are turning into business?
Match campaign performance with what your team is seeing. That tells us what to do next.
Your feedback + our next stepsKnow what’s done. See what’s next.
Deliverables · ExampleDeliverableOwnerStatus
Offer strategy & campaign planThe Goods + youApproved
New creative variationsCreative teamFor your review
Follow-up sequenceCRM teamReady
Weekly performance reviewThe GoodsUp next
Your plan, assets, approvals, and next actions stay together, so you always know where the work stands.
Find where the journey slows down.
Optimization queue · ExampleAd engagementLead capturedLead contactedBookedCustomer
BOTTLENECK TO INVESTIGATE
Leads arrive. Conversations lag.
Review response time, contact attempts, and the first message before assuming the ad is the problem.
NEXT TEST
Make the first follow-up stronger.
Refine the message and handoff, then compare contact and booking rates over a meaningful review window.
Each review connects the signal, the action, and what we’ll measure next.
A lead is a start. Profit is the goal.
Business outcomes · Example frameworkRevenue from acquired customersRevenue
−Cost to deliver your serviceDelivery costs
−Ad spend + management feesMarketing costs
Contribution after marketingWhat remains before other business overhead and taxes.
Cost per acquired customerLead-to-customer conversionRevenue & margin
Your closed-sales, revenue, and cost data complete the picture. We use it to evaluate profitability and guide the next decision; performance is never guaranteed.
No guessing what your agency is doing.
See progress and deliverables, bring feedback into the review, and understand why the next optimization matters.
Preview uses example statuses, not live client results.GOOD MARKETING. CLEAR PRICING.
Your next chapter.
$300 a month.
For businesses spending under $3,000/month on ads. Creatives, GoHighLevel, automations, A2P setup, strategy, campaign build-out, optimization, and Slack support—with an optional website.
META ADS MANAGEMENT
The $300/month plan
$300/ month
For monthly ad spend under $3,000.
Management fee only. Your advertising budget is separate and paid to Meta.
Start the $300/month planComplete onboarding, review the terms, and pay through our existing Stripe checkout.
Book a strategy call firstSpending $3,000/month or more? Book a call to confirm the right management plan.
What’s included
Strategy & offers
Competitor research, offer development, campaign angles, and a shared strategy document to guide the work.
Ad creatives & copy
Static ad designs, ad copy, and video editing using the photos and footage you provide.
Ad campaign build-out
Facebook and Instagram campaign setup, audience and budget configuration, lead forms, and launch preparation.
GoHighLevel CRM
GoHighLevel account setup, contact organization, and a sales pipeline to track leads from inquiry to customer.
Automations & follow-up
SMS and email follow-up workflows, lead notifications, appointment reminders, and nurture sequences tailored to your sales process.
A2P texting setup
Help with sender registration, campaign submission, and consent language so your texting setup is ready for carrier review. Carrier approval and timing are outside our control.
Optional website
A website build or refresh when needed to support your offer and lead capture. We agree on the scope during onboarding; hosting is separate.
Ongoing optimization
Review performance and lead quality, test creative and offers, and improve campaigns and follow-up as we learn what works.
Slack communication
A shared Slack channel with our team for questions, creative approvals, lead feedback, and regular updates.
Dashboard & reporting
Visibility into deliverables, campaign progress, results, bottlenecks, and next actions.
We agree on the creative scope and launch plan during onboarding. Any hosting, phone, SMS/email usage, or other third-party costs are confirmed separately.
06 / A few good questions
Let’s clear
things up.
What does The Goods Studio actually do?
We connect Meta advertising, creative, landing pages, and GoHighLevel CRM workflows. The scope depends on what your business needs and what is already working.
Can you work with my existing website or CRM?
We start by reviewing your current setup. Then we identify what to keep, what to connect, and what needs to change before we agree on the project.
How quickly can we get started?
Timing depends on the scope, access, creative assets, and approvals. We’ll agree on a realistic launch schedule after reviewing your business and the work involved.
How much does it cost?
Our management plan is $300/month for ad spend under $3,000/month. Ad spend is separate. See the pricing section for included deliverables, or book a strategy call if your budget is $3,000/month or more.
Do you guarantee a certain number of leads or sales?
No. Results depend on your offer, market, budget, and sales follow-up. We focus on a sound setup, meaningful reporting, and ongoing improvements.
Good things start with a conversation.
Let’s connect the dots
for your business.
Tell us where you are, where you want to go, and what’s getting in the way.